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Privacy Policy

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Last Updated: August 2026

At Berber Magic Tours, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, store, and safeguard your data when you visit our website or book tour and trekking packages with us in Morocco.

1. Information We Collect

When you inquire about or book a tour with Berber Magic Tours, we may collect the following personal details:

  • Contact Information: Full name, email address, phone/WhatsApp number, and country of residence.
  • Booking & Trip Details: Desired travel dates, group size, accommodation preferences, dietary requirements, and specific tour requests.
  • Safety & Medical Information: For high-altitude treks (such as Mount Toubkal), we may collect relevant health or fitness details to ensure your safety on the trail.
  • Payment Information: Transaction details necessary to confirm your booking (handled securely through authorized payment channels).
  • Technical Data: IP address, browser type, device information, and browsing patterns collected automatically via website cookies.

2. How We Use Your Information

We use the information we collect strictly for legitimate business and customer service purposes, including:

  • Processing and confirming your tour reservations and custom trip itineraries.
  • Communicating with you regarding booking details, pickup locations, weather updates, or itinerary adjustments.
  • Organizing mountain guides, local drivers, refuge stays, and desert camp logistics tailored to your needs.
  • Improving our website functionality, customer service experience, and tour offerings.
  • Complying with local Moroccan tourism regulations and legal obligations.

3. Information Sharing & Third Parties

We respect your privacy and never sell, trade, or rent your personal information to third parties for marketing purposes. Your information is shared strictly on a need-to-know basis with trusted partners essential to delivering your experience:

  • Licensed local Berber guides, mountain muleteers, and professional drivers assigned to your tour.
  • Partner riads, hotels, and desert camp providers for room reservations.
  • Local emergency or medical services in the unlikely event of an accident during a trek.

4. Data Security

We implement robust physical, electronic, and managerial safeguards to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, please note that no method of transmission over the Internet is 100% secure, and we encourage you to use caution when sharing sensitive information online.

5. Cookies Policy

Our website uses basic analytics and functional cookies to enhance user navigation and analyze aggregate traffic. You can adjust your browser settings at any time to disable cookies if you prefer not to share anonymous site usage data.

6. Your Rights

You have the right to request access to the personal data we hold about you, request corrections to inaccurate information, or ask us to delete your personal details after your tour has concluded (subject to statutory tax and accounting retention requirements in Morocco).

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is managed, please reach out to us directly: